Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/34868
Title: A dynamic IT adoption model for the SOHO market : PC generational decisions with technological expectations.
Authors: Kim, N 
Han, JK
Srivastava, RK
Keywords: Technological expectations
Information technology
Network externalities
Logit modeling
Issue Date: 2002
Publisher: INFORMS
Source: Management science, 2002, v. 48, no. 2, p. 222-240 How to cite?
Journal: Management science
Abstract: The small-office/home-office (SOHO) professionals comprise the fastest growing segment in the labor force today. Typically being a one-person business based at home, SOHO owners mostly rely on office information technology to single handedly run their entire operation. Despite the segment's ostensibly growing dependence and influence on the information technology (IT) industry, still very little is known about the dynamics between SOHO and IT products. With the purpose of addressing this void, we investigate the SOHO professionals' adoption patterns of multigenerational IT products. Accordingly, we develop and empirically estimate an individual SOHO-level initial- and repeat-purchase logit model that captures the procurement patterns for successive generations of technological products, namely the PC category. Specifically, we find that SOHO professionals' procurement choices are influenced by a number of salient dimensions (i.e., income, performance, price, interpurchase time, network externalities). Furthermore, some SOHO owners are found to have a preference for a future (expected) generation (over a currently available one), which is explained via their business dispositions (i.e., technology orientation, result orientation, search orientation) toward accepting technological incertitude.
URI: http://hdl.handle.net/10397/34868
ISSN: 0025-1909
DOI: 10.1287/mnsc.48.2.222.252
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

WEB OF SCIENCETM
Citations

19
Last Week
0
Last month
Citations as of Mar 23, 2017

Page view(s)

20
Last Week
1
Last month
Checked on Mar 26, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.