Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/34336
Title: Examining the role of emotional and functional values in festival evaluation
Authors: Lee, JS 
Lee, CK
Choi, Y 
Keywords: emotional value
festival
functional value
quality
Issue Date: 2011
Publisher: SAGE Publications
Source: Journal of travel research, 2011, v. 50, no. 6, p. 685-696 How to cite?
Journal: Journal of travel research 
Abstract: This study aimed to identify the antecedents of emotional and functional values of festival participation. At the same time, it investigated the relative contribution of emotional and functional values to satisfaction levels and behavioral intentions. Structural equation modeling suggested that festival programs and convenient facilities positively influenced both functional and emotional values, whereas a natural environment positively affected only emotional value. The festival program contributed more to emotional value than to functional value, whereas a convenient facility was more associated with functional value. Emotional value contributed more strongly to both festival satisfaction and behavioral intentions. The findings are expected to aid in our understanding of visitors' perceptions of festivals, so that they can be better managed and designed in the future.
URI: http://hdl.handle.net/10397/34336
ISSN: 0047-2875
EISSN: 1552-6763
DOI: 10.1177/0047287510385465
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