Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/34331
Title: Managing heritage resources as tourism products
Authors: Ho, PSY
Mckercher, B 
Keywords: Tourism
Cultural heritage management
Product
Heritage assets
Hong Kong
Issue Date: 2004
Publisher: Routledge, Taylor & Francis Group
Source: Asia Pacific journal of tourism research, 2004, v. 9, no. 3, p. 255-266 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: In theory, treating cultural heritage assets as products for tourism consumption is reasonable and logical. In practice, though, it is much harder to achieve, for tourism and cultural heritage management embrace different management mandates and focuses. The fact that most of the cultural tourism attractions were not originally intended for tourism necessitates sympathetic product development and management strategies. The authors discuss some of the challenges in developing cultural tourism assets as products by using Hong Kong as a case study. Using secondary sources, results from various consumer surveys conducted by them and others, and interviews with heritage site managers, the paper illustrates the challenges inherent in cultural tourism development.
URI: http://hdl.handle.net/10397/34331
ISSN: 1094-1665
EISSN: 1741-6507
DOI: 10.1080/1094166042000290655
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