Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/34237
Title: Health or Self-indulgence? The motivations and characteristics of spa-goers
Authors: Mak, AHN
Wong, KKF
Chang, RCY
Keywords: Spa tourism
Spa-goers
Health and wellness tourism
Tourist motivation
Factor analysis
Hong Kong travellers
Issue Date: 2009
Publisher: John Wiley & Sons Ltd
Source: International journal of tourism research, 2009, v. 11, no. 2, p. 185-199 How to cite?
Journal: International Journal of Tourism Research 
Abstract: This study examines the underlying factors that motivate travellers to search for spa experiences while travelling. It also attempts to explore the different perceptions of the spa experience and identify the relevant socio-demographic characteristics of spa-goers. Based on the findings from a focus group interview and a review of literature, an instrument consisting of 21 motivating items was developed and used in a survey of Hong Kong spa-goers. Factor analysis revealed that 'relaxation and relief', 'escape', 'self-reward and indulgence', and 'health and beauty' are important factors that motivate travellers to visit spas. The findings of this study will provide researchers and practitioners in the spa industry with useful insights into understanding the present nature of the demand of spa in the Asian market.
URI: http://hdl.handle.net/10397/34237
ISSN: 1099-2340
DOI: 10.1002/jtr.703
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

36
Citations as of Feb 12, 2016

WEB OF SCIENCETM
Citations

30
Last Week
0
Last month
1
Citations as of Mar 19, 2017

Page view(s)

22
Last Week
0
Last month
Checked on Apr 23, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.