Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/34031
Title: Brand evaluation of foreign versus domestic luxury hotels by Chinese travelers
Authors: Hsu, CHC 
Keywords: Brand equity
Brand evaluation
Brand performance
Chinese domestic traveler
Chinese hotel
Country of origin
Issue Date: 2014
Source: Journal of China tourism research, 2014, v. 10, no. 1, p. 35-50 How to cite?
Journal: Journal of China Tourism Research 
Abstract: Studies have shown that consumers in emerging markets, when compared with counterparts in developed markets, have more favorable performance evaluations of, and behavioral intention for, products imported from developed markets. On the other hand, there is growing evidence suggesting that foreign brands are not necessarily preferred, and Western products have declined in symbolic value in China. Since almost all prior research has occurred in the context of tangible consumer goods, the current study examined perceived brand performance of foreign and domestic luxury hotels among Chinese domestic travelers. Data were collected via a questionnaire survey from 304 guests staying in 11 domestic brand hotels and 307 guests staying in 15 foreign brand hotels. Results showed that respondents had similar brand performance ratings of the two hotel groups, and they were similarly satisfied regardless of the type of hotel visited. The academic contribution of the study and practical implications of the results are discussed.
URI: http://hdl.handle.net/10397/34031
ISSN: 1938-8160
DOI: 10.1080/19388160.2013.870505
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

3
Last Week
0
Last month
0
Citations as of May 19, 2017

Page view(s)

28
Last Week
0
Last month
Checked on May 21, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.