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Title: Learning style preferences and implications for training programs in the hospitality and tourism industry
Authors: Wong, KKF
Pine, RJ
Tsang, N
Issue Date: 2000
Publisher: Routledge, Taylor & Francis Group
Source: Journal of hospitality & tourism education, 2000, v. 12, no. 2, p. 32-40 How to cite?
Journal: Journal of hospitality & tourism education 
Abstract: The learning style of an individual plays a significant role in shaping and building important skill attributes and attitudes that profoundly influence a person's management style. Given the wide diversity in the nature and level of managerial tasks in the hospitality and tourism industry, it is important to understand how learning style of students and managers could be used to develop appropriate training programs for creative and innovative service delivery needed by the industry. In addition, while there is substantial evidence of strong managerial and entrepreneurial skills in the industry in Asia, there exists little or no knowledge on how these abilities were developed. The main objective was to investigate the learning styles of the hospitality and tourism students and managers in the Asian region and examine differences and similarities across countries, occupational levels and sectors of the hospitality and tourism industry. Different learning styles, which include Activist, Reflector, Theorist, and Pragmatist, are investigated in this study based on an approach used by Honey and Mumford (1986). The results of this study provide some useful practical information on how Asian students and managers in the hospitality and tourism industry integrate information, perceive risks, make decisions, and commit to courses of action based on their different learning styles. While there was no strong evidence of active risk-taking behavior reflected in their learning styles, the findings in this study revealed the existence of a strong pragmatic attitude and some inclination towards reflective and theorist type behavior among the respondents. An important implication of the study is that with skillful matching of the learning activities to preferred learning styles, useful entrepreneurial abilities could be developed as the respondents mature in the workforce.
ISSN: 1096-3758
EISSN: 2325-6540
DOI: 10.1080/10963758.2000.10685277
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