Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/33670
Title: Segmenting leisure travelers by risk reduction strategies
Authors: Lo, AS 
Law, R 
Cheung, C 
Keywords: Risk reduction strategies
Segmentation
Leisure travel
Hong Kong
Issue Date: 2011
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2011, v. 28, no. 8, p. 828-839 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This study is an initial attempt in using risk reduction strategies as the basis for segmenting leisure travelers. Results of the study generated insights into the nature of consumer markets and created three segments of travelers who adopted risk reduction strategies in different ways. The three leisure travelers' segments include: socially reliant risk reducers, self-initiated risk reducers, and unconcerned about risk reduction. Travel behaviors and sociodemographics of the three segments were also compared.
URI: http://hdl.handle.net/10397/33670
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2011.623044
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