Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/33620
Title: Customer preferences for social value over economic value in restaurants
Authors: Lee, A
Lambert, CU
Law, R 
Keywords: Economic value proposition
Social value proposition
Willingness to disclose
Customer loyalty
Issue Date: 2012
Publisher: Routledge, Taylor & Francis Group
Source: Asia Pacific journal of tourism research, 2012, v. 17, no. 5, p. 473-488 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: The purpose of this study was to examine a model of value proposition of benefits, willingness to disclose personal information, and customer loyalty in a restaurant context. The results of an empirical study indicated that social value proposition had a stronger positive effect on willingness to disclose information, behavioral, and attitudinal loyalty, respectively; whereas economic value proposition only had a positive effect on behavioral loyalty. Given that there have been few prior studies examining value proposition with decomposition of economic and social benefits, the model verified in this study serves as a guide for managerial strategies and future studies.
URI: http://hdl.handle.net/10397/33620
ISSN: 1094-1665
EISSN: 1741-6507
DOI: 10.1080/10941665.2011.627350
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