Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/33608
Title: The relationship between vacation factors and socio-demographic and travelling characteristics: The case of Japanese leisure travellers
Authors: Heung, VCS
Qu, H
Chu, R
Keywords: Japanese travellers
Socio-demographic characteristics
Travelling characteristics
Vacation factors
Vacation travellers
Issue Date: 2001
Publisher: Pergamon Press
Source: Tourism management, 2001, v. 22, no. 3, p. 259-269 How to cite?
Journal: Tourism management 
Abstract: Understanding consumers' travel decision-making and choice of destination helps in developing appropriate marketing strategies. To have a better understanding about Japanese leisure travellers, this study was designed to identify the relative importance of vacation motives as perceived by Japanese travellers; to identify the underlying dimensions of the vacation motives, and to examine the significant differences between the derived vacation factors and sociodemographic variables and travelling characteristics. A survey was conducted with 406 Japanese leisure travellers to Hong Kong. The results show that 'enjoying holidays' is the most important vacation motive. Five vacation factors were derived: 'benefits sought', 'attractions and climate', 'cosmopolitan city', 'exploration' and 'dream fulfillment'. A relationship between vacation factors among the sociodemographic and travelling characteristics were also identified in the study.
URI: http://hdl.handle.net/10397/33608
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/S0261-5177(00)00057-1
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