Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/33527
Title: Progress in tourism management : a review of website evaluation in tourism research
Authors: Law, R 
Qi, S
Buhalis, D
Keywords: Website evaluation
Tourism
Review
Issue Date: 2010
Publisher: Pergamon Press
Source: Tourism management, 2010, v. 31, no. 3, p. 297-313 How to cite?
Journal: Tourism management 
Abstract: This paper reviews tourism studies published from 1996 to July 2009 that pertain to methodological approaches to website evaluation. The paper analyzes the initial work and continues up to recent developments in website evaluation. In general, prior research can be divided into five evaluation approaches: counting, automated, numerical computation, user judgment, and combined methods. The strengths and weaknesses of each method are examined. Research gaps and opportunities for future studies are discussed.
URI: http://hdl.handle.net/10397/33527
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2009.11.007
Appears in Collections:Journal/Magazine Article

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