Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/33098
Title: Applying ethical concepts to the study of “green” consumer behavior : an analysis of Chinese consumers’ intentions to bring their own shopping bags
Authors: Chan, RK 
Wong, YH
Leung, TKP 
Keywords: China
Ethical concepts
Green consumption
Moral philosophies
White pollution
Issue Date: 2008
Publisher: Springer
Source: Journal of business ethics, 2008, v. 79, no. 4, p. 469-481 How to cite?
Journal: Journal of business ethics 
Abstract: Drawing on the general ethics and social psychology literature, this study presents a model to delineate the major factors likely to affect consumers’ intentions to bring their own shopping bags when visiting a supermarket (called “bring your own bags” or “BYOB” intention). The model is empirically validated using a survey of 250 Chinese consumers. Overall, the findings support the hypothesized direct influence of teleological evaluation and habit on BYOB intention, as well as that of deontological evaluation and teleological evaluation on ethical judgment about the BYOB practice. Teleological evaluation exerts a much stronger influence on ethical judgment than does deontological evaluation. In addition, the findings reveal that consumers who perceive the BYOB practice to be more important are more inclined to rely on their ethical judgment to derive their BYOB intention. Academically, these findings provide some encouraging evidence for the application of general ethics theories to explain green consumption-related practices. Practically, the findings also suggest that a utilitarian approach (i.e., emphasizing the consequences of BYOB) may represent an effective means for the Chinese government to promote BYOB practice among consumers.
URI: http://hdl.handle.net/10397/33098
ISSN: 0167-4544
EISSN: 1573-0697
DOI: 10.1007/s10551-007-9410-8
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

30
Last Week
2
Last month
Citations as of Apr 30, 2016

WEB OF SCIENCETM
Citations

39
Last Week
1
Last month
1
Citations as of Aug 14, 2017

Page view(s)

49
Last Week
1
Last month
Checked on Aug 13, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.