Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/33022
Title: An examination of the determinants of in-flight duty-free shopping : hedonic and utilitarian motivations
Authors: Doong, HS
Wang, HC
Law, R 
Keywords: In-flight duty-free shopping
Hedonic and utilitarian motivation
Issue Date: 2012
Publisher: John Wiley & Sons
Source: International journal of tourism research, 2012, v. 14, no. 3, p. 303-306 How to cite?
Journal: International journal of tourism research 
Abstract: This research note presents the findings of a study that empirically examined air passengers' in-flight duty-free shopping behaviors in the perspectives of utilitarian and hedonic motivations. On the basis of the primary data collected from 212 air passengers in Taiwan, empirical findings revealed that both utilitarian and hedonic motivations affect air passengers' intentions to browse in-flight duty-free shopping catalogues. Findings also showed that hedonic motivation does not directly influence air passengers' in-flight purchase intentions. Instead, a higher utilitarian motivation can directly enhance passengers' in-flight purchase intentions.
URI: http://hdl.handle.net/10397/33022
ISSN: 1099-2340
EISSN: 1522-1970
DOI: 10.1002/jtr.1870
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