Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/32969
Title: Online persuasion : how the written word drives WOM -evidence from consumer- generated product reviews
Authors: Li, J
Zhan, L 
Issue Date: 2011
Publisher: World Advertising Research Center
Source: Journal of advertising research, 2011, v. 51, no. 1 How to cite?
Journal: Journal of advertising research 
URI: http://hdl.handle.net/10397/32969
ISSN: 0021-8499
EISSN: 1740-1909
Appears in Collections:Journal/Magazine Article

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