Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/32873
DC FieldValueLanguage
dc.contributorSchool of Hotel and Tourism Management-
dc.creatorLiu, W-
dc.creatorDenizci Guillet, B-
dc.creatorXiao, Q-
dc.creatorLaw, R-
dc.date.accessioned2015-07-14T01:32:49Z-
dc.date.available2015-07-14T01:32:49Z-
dc.identifier.issn0261-5177-
dc.identifier.urihttp://hdl.handle.net/10397/32873-
dc.language.isoenen_US
dc.publisherPergamon Pressen_US
dc.subjectConjoint analysisen_US
dc.subjectGlobalizationen_US
dc.subjectHotel room bookingen_US
dc.subjectLocalizationen_US
dc.titleGlobalization or localization of consumer preferences : the case of hotel room bookingen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage148-
dc.identifier.epage157-
dc.identifier.volume41-
dc.identifier.doi10.1016/j.tourman.2013.09.004-
dcterms.abstractThe purpose of this study is to investigate potential differences in attitudes between Chinese and Western tourists towards various hotel room reservation policies. The study is meant to help the revenue managers of international hotel companies make informed choices on whether to pursue a globalized or a localized approach in the design of hotel room rates and rate restrictions. Three ranges of room prices and four types of rate restrictions are evaluated. The rate restriction policies considered are: a) rule type, b) advance requirement, c) refundability, and d) changes allowed. The results of customer surveys show that the Chinese and Western respondents do not express significantly different preferences concerning room rates, advance requirement, rule type, or refundability. They differ significantly only concerning the changes allowed policy. This result indicates that revenue managers of international hotel companies can take a globalized approach in designing rate restrictions. The identification of these customer preferences provides hotel revenue managers with empirical data on the attitudes of culturally diverse consumers, and this information can enable the design of hotel pricing policies that attract consumers in the global market.-
dcterms.bibliographicCitationTourism management, 2014, v. 41, p. 148-157-
dcterms.isPartOfTourism management-
dcterms.issued2014-
dc.identifier.isiWOS:000328809600017-
dc.identifier.scopus2-s2.0-84885452794-
dc.identifier.eissn1879-3193-
dc.identifier.rosgroupidr69897-
dc.description.ros2013-2014 > Academic research: refereed > Publication in refereed journal-
Appears in Collections:Journal/Magazine Article
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