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Title: The channel that offers the lowest online room rates : a case study of hotels in Hong Kong
Authors: Leung, R
Denizci Guillet, B 
Law, R 
Keywords: Hong Kong hotels
Last-minute booking
Lowest room rate
Online distribution channels
Star rating
Issue Date: 2014
Publisher: Taylor & Francis
Source: International journal of hospitality & tourism administration, 2014, v. 15, no. 2, p. 103-120 How to cite?
Journal: International journal of hospitality & tourism administration 
Abstract: Online distribution channels increasingly serve as platforms hotels can use to offer competitive room rates to attract price-sensitive customers and maximize yield. Capturing the lowest and highest daily room rates over a 360-day period from five of the most popular online travel agencies, and two batches of data showing the lowest room rates over 28 days from a last-minute bookings website, this study compares the lowest prices offered. The results indicate that no single online channel outperforms the others in any of the hotel star-rating categories, and that the last-minute reservation service provides the lowest hotel room rate across different star ratings.
ISSN: 1525-6480
EISSN: 1525-6499
DOI: 10.1080/15256480.2014.901050
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