Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/32674
Title: Distance-segmented rural tourists
Authors: Cai, LA
Li, M 
Keywords: Travel distance
Rural tourists
Market segmentation
Issue Date: 2009
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2009, v. 26, no. 8, p. 751-761 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This article uses travel distance to segment rural tourists in a tourist destination in the U.S. Midwest. A distance decay pattern was identified, with more than half of the respondents traveling from a location within 200 miles of the destination. The differences in the socio-demographic, trip-related characteristics, and destination activities of these tourists were examined across distinct distance segments. Among other findings, the study revealed that tourists from within a 50-mile radius participated in most of the activities, and those traveling between 200 and 600 miles made up the majority of business travelers. These two segments also had a higher participation rate in the recreational activities than did the other distance segments. The findings of the study show that simple variables such as distance travel remain viable for destinations, particularly those in the rural area, to understand the tourists for segmentation purpose.
URI: http://hdl.handle.net/10397/32674
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548400903356137
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