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Title: Market-back at DuPont
Authors: Chan, PYL
Issue Date: 2001
Source: Textile Asia, 2001, v. 32, no. 11, p. 66-
Abstract: DuPont has restructured by grouping different Strategic Business Units into a single SBU, DuPont Apparel and Textile Sciences Ltd. The operation has been streamlined to provide better products and services with customers now only working with one team for specific types of fibres. Whereas in the past focus and emphasis was on the product and different technology stream, now the focus is on consumer needs and functional benefits irrespective of the technology required. All new stretch and recovery fibres will be under the Lycra brand. The brand portfolio has been streamlined for greater support to a smaller number of core brands. The brand portfolio is detailed in a separate table. There are four global businesses-intimate apparel, ready-to-wear, active outerwear including swimwear, and hosiery. The company is using a matrix management system which is explained. The Lycra Intimate Rendez-vous program is examined.
Publisher: Business Press Ltd
Journal: Textile Asia 
ISSN: 0049-3554
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