Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/32257
Title: Predicting behavioral intention of choosing a travel destination
Authors: Lam, T
Hsu, C 
Issue Date: 2006
Source: Tourism management, 2006, v. 27, no. 4, p. 589-599
Abstract: Studies on travel intentions have been one of the foci of tourism research for years, but the complex decision-making process leading to the choice of a travel destination has not been well researched. This study attempted to test the applicability of the theory of planned behavior (TPB) model using its core constructs (attitude, subjective norm, and perceived behavioral control), with the addition of the past behavior variable, on behavioral intention of choosing a travel destination. The study sample comprised 299 potential Taiwanese travelers to Hong Kong. The data fitted the TPB model moderately well. Attitude, perceived behavioral control, and past behavior were found to be related to behavioral intention of choosing a travel destination. Theoretical and marketing implications were derived.
Keywords: Theory of planned behavior
Attitude
Subjective norm
Perceived behavioral control
Past behavior
Publisher: Pergamon Press
Journal: Tourism management 
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2005.02.003
Appears in Collections:Journal/Magazine Article

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