Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/32190
Title: Analysis of the determinants of consumers' m-commerce usage activities
Authors: Chan, FTS 
Chong, AYL
Keywords: Demographic profiles
Electronic commerce
Extrinsic motivation
Intrinsic motivation
Malaysia
Mobile commerce
Mobile communication systems
Security
Usage
Usage activities
Issue Date: 2013
Publisher: Emerald Group Publishing Limited
Source: Online information review, 2013, v. 37, no. 3, 17092388, p. 443-461 How to cite?
Journal: Online information review 
Abstract: Purpose - The purpose of this paper is to examine the factors examining the determinants of users' mobile commerce (m-commerce) usage activities.
Design/methodology/approach - Data were collected from 402 users in Malaysia, and structural equation modelling analysis was employed to test the research model. Findings - The results showed that different demographic, motivation and security perceptions variables have different relationships with the types of m-commerce usage activities.
Practical implications - The results from this study will be useful for m-commerce companies in formulating appropriate marketing strategies, as well as developing appropriate applications that will attract more consumers.
Originality/value - Although past literatures have focused on technological aspects of m-commerce, few studies have examined the applications and strategies of m-commerce. Furthermore, most studies on m-commerce adoptions have focused on the relationships between technology adoption factors and behavioural intentions of users. There are few studies which have investigated the actual m-commerce usage activities of users.
URI: http://hdl.handle.net/10397/32190
ISSN: 1468-4527
EISSN: 1468-4535
DOI: 10.1108/OIR-01-2012-0012
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