Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/31897
Title: Behavioral manifestations of modesty
Authors: Chen, SX 
Bond, MH
Chan, B
Tang, D
Buchtel, EE
Keywords: Independent and interdependent self-construals
Individuation
Modest behavior
Modesty
Traditionality and modernity
Issue Date: 2009
Publisher: SAGE Publications
Source: Journal of cross-cultural psychology, 2009, v. 40, no. 4, p. 603-626 How to cite?
Journal: Journal of cross-cultural psychology 
Abstract: Three studies examined the social manifestations of modesty in Chinese and Canadian cultures, conceptualizing and operationalizing it as a self-presentation tactic with communal functions. In Study 1, the authors developed a self-report Modest Behavior Scale (MBS) to tap the behavioral aspects of modesty and identified three factors: self-effacement, other-enhancement, and avoidance of attention-seeking. The authors validated the scale by establishing its nomological network with trait modesty, individuation, independent and interdependent self-construals, traditionality, and modernity, in both Hong Kong and Shanghai, which are culturally different regions of China. In Study 2, the MBS was supplemented with additional items, and a different set of predictors, including values, was used to predict the three factors in both Hong Kong and Beijing, China. In Study 3, we administered the MBS in Vancouver, Canada, adding emic items generated from this Canadian sample and using values and other variables as predictors. Gender differences are discussed in terms of the role played by modest self-presentations in promoting intragroup harmony in different cultural settings.
URI: http://hdl.handle.net/10397/31897
ISSN: 0022-0221
EISSN: 1552-5422
DOI: 10.1177/0022022108330992
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