Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/31827
Title: Native american casino marketing on the web
Authors: Choi, J
Hsu, CHC 
Keywords: Native American casinos
Web sites
Internet marketing
Web‐based marketing
Issue Date: 2001
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2001, v. 10, no. 2-3, p. 101-116 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: The Internet and its component, the World Wide Web (WWW or Web), as well as the casino industry grew tremendously in the United States in the past decade. While there are various estimates about the future size of the Internet and the casino market, all agree that the two will continue to grow substantially. However, very few studies have discussed Internet use within the casino industry. This study reviewed 58 Class III Native American casino web sites. Content areas analyzed included introduction to the casino organization, local destination attractions, food and beverage services, accommodations, entertainment and recreation facilities, maps and directions to casinos, links to related commercial and regulatory agency web sites, and user friendliness. Web site features were evaluated based on marketing mix and principles.
URI: http://hdl.handle.net/10397/31827
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548400109511561
Appears in Collections:Journal/Magazine Article

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