Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/31718
Title: The effects of user factors and symbol referents on public symbol design using the stereotype production method
Authors: Ng, AWY
Siu, KWM 
Chan, CCH 
Keywords: Public symbol design
Stereotype production method
Symbol referents
User participation
Issue Date: 2012
Publisher: Pergamon Press
Source: Applied ergonomics, 2012, v. 43, no. 1, p. 230-238 How to cite?
Journal: Applied ergonomics 
Abstract: This study investigated the influence of user factors and symbol referents on public symbol design among older people, using the stereotype production method for collecting user ideas during the symbol design process. Thirty-one older adults were asked to draw images based on 28 public symbol referents and to indicate their familiarity with and ease with which they visualised each referent. Differences were found between the pictorial solutions generated by males and females. However, symbol design was not influenced by participants' education level, vividness of visual imagery, object imagery preference or spatial imagery preference. Both familiar and unfamiliar referents were illustrated pictorially without much difficulty by users. The more visual the referent, the less difficulty the users had in illustrating it. The findings of this study should aid the optimisation of the stereotype production method for user-involved symbol design.
URI: http://hdl.handle.net/10397/31718
ISSN: 0003-6870
EISSN: 1872-9126
DOI: 10.1016/j.apergo.2011.05.007
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