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Title: The impact of culture on hotel ratings : analysis of star-rated hotels in China
Other Titles: 文化对酒店评级的影响-分析中国星级酒店
Authors: Leung, D 
Lee, HA
Law, R 
Keywords: Face
Hotel rating
Star-rated hotels
Issue Date: 2011
Publisher: Routledge, Taylor & Francis Group
Source: Journal of China tourism research (中國旅游硏究), 2011, v. 7, no. 3, p. 243-262 How to cite?
Journal: Journal of China tourism research (中國旅游硏究) 
Abstract: The influence of cultural values on consumer behavior is well documented in tourism studies, yet limited research is reported on the link between cultural values and hotel ratings. In Chinese culture, “face” prevails in every aspect of interpersonal relationship and hinders aggressive behaviors in public, whereas the American society values decision making based on honesty and independence more than what is derived from giving face. The difference in this cultural value is likely to be a critical component of idiosyncratic ratings by companies from different cultural backgrounds. This study compares the ratings on a hotel guide published by the Chinese government and one Chinese online and three U.S. online distribution channels. Based on four a priori comparisons of ratings among the five channels, the hotel ratings on the Chinese sources are considerably higher than those on the U.S. channels, which can be attributed to the unique value of “giving face” in Chinese culture.
ISSN: 1938-8160
EISSN: 1938-8179
DOI: 10.1080/19388160.2011.599239
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