Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/31572
Title: Data mining in tourism demand analysis : a retrospective analysis
Authors: Law, R 
Mok, H
Goh, C
Keywords: Tourism
Demand forecasting
Data mining
Business applications
Issue Date: 2007
Publisher: Springer-Verlag Berlin
Source: Advanced data mining and applications, proceedings, 2007, v. 4632, p. 508-515 How to cite?
Abstract: Despite numerous studies have applied various forecasting models to tourism demand analysis, data mining techniques have been largely overlooked by academic researchers in tourism forecasting prior to 1999. Based on our review of published articles in tourism journals that applied data mining techniques to tourism demand forecasting, we find that the application of data mining techniques are still at their infancy. This paper concludes with practical implications and future research areas.
Description: 3rd International Conference on Advanced Data Mining and Applications, Harbin, Peoples R China, 6-8 August 2007
URI: http://hdl.handle.net/10397/31572
ISSN: 0302-9743
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