Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/31000
Title: Service experience and package tours
Authors: Xu, J
Chan, A 
Keywords: Service experience
Customer satisfaction
Behavioral intention
Package tours
China
Issue Date: 2010
Publisher: Routledge, Taylor & Francis Group
Source: Asia Pacific journal of tourism research, 2010, v. 15, no. 2, p. 177-194 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: Discussion about the experiential aspects of consumption in academia is constantly evolving, and the experience economy has been identified as an important facet of the present-day situation. The experience economy reflects a wide range of concepts that have been proposed in previous research. In the tourism domain, tourists have become accustomed to desire subjective and memorable experiences to create overall satisfaction and encourage them to repurchase tourist products. However, the investigation of service experiences for tourists is still in its infancy. This study explores service experiences in the context of package tours, specifically inbound package tours to China from the USA. The findings clarify the emergence of the experience economy. In the second-order model derived from the results, the service experience is decomposed into four dimensions, including "recognition and escapism", "peace of mind and relaxation", "hedonics" and "involvement", which have direct influences on overall tourist satisfaction and behavioral intention. The managerial implications of the findings in terms of the benefits extractable by tour operators and service providers are discussed. This exploratory attempt will provide a reference point for future researchers who are interested in tapping into the area of study.
URI: http://hdl.handle.net/10397/31000
ISSN: 1094-1665
EISSN: 1741-6507
DOI: 10.1080/10941661003629987
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

17
Last Week
7
Last month
Citations as of Feb 14, 2018

WEB OF SCIENCETM
Citations

17
Last Week
0
Last month
0
Citations as of Feb 21, 2018

Page view(s)

51
Last Week
0
Last month
Citations as of Feb 18, 2018

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.