Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/30908
Title: Determinants of tradeshow attendees' postshow behavior : role of their visiting objectives
Authors: Kim, Y 
Kim, S
Seol, S
Keywords: Tradeshow
Attendee's objectives
Asia-Pacific
Determinants
Postshow behavior
Issue Date: 2013
Publisher: Taylor & Francis
Source: Journal of hospitality marketing & management, 2013, v. 22, no. 6, p. 619-633 How to cite?
Journal: Journal of hospitality marketing & management 
Abstract: This study examined what influences tradeshow attendees' postshow behavior, such as their satisfaction and purchase intention. It also investigated how the influences differ by attendees' show-attending objectives. Data were collected from a sample of 441 tradeshow attendees from tradeshows held in eight Asian-Pacific countries. The results of this study identified five determinants of show attendees' postshow behaviors: (a) booth design/location, (b) booth staff, (c) product promotion, (d) product presentation/demonstration, and (e) product. The results of this study suggest that there is heterogeneity in factors that influence show attendees' postshow behavior based on their show-attending objectives.
URI: http://hdl.handle.net/10397/30908
ISSN: 1936-8623
EISSN: 1936-8631
DOI: 10.1080/19368623.2013.754306
Appears in Collections:Journal/Magazine Article

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