Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/30427
Title: Influence of restaurant atmospherics on patron satisfaction and behavioral intentions
Authors: Heung, VCS
Gu, T
Keywords: Restaurant atmospherics
Dining satisfaction
Behavioral intentions
Issue Date: 2012
Publisher: Pergamon Press
Source: International journal of hospitality management, 2012, v. 31, no. 4, p. 1167-1177 How to cite?
Journal: International journal of hospitality management 
Abstract: The purpose of this research was to investigate empirically the influence of restaurant atmospherics on the dining satisfaction and behavioral intentions of restaurant patrons. An extensive literature review first identified five dimensions of restaurant atmospherics, namely: facility aesthetics, ambience, spatial layout, employee factors, and the view from the window. Data were collected from 10 middle and upscale full-service restaurants in Hong Kong, and factor analysis and multiple regression analysis were then performed to unveil the relationship between restaurant atmospherics and dining satisfaction and behavioral intentions. The results reveal restaurant atmospherics to have a significant influence on patrons' dining satisfaction and their behavioral intentions, particularly their intentions to return and spread positive word-of-mouth and their willingness to pay more. Dining satisfaction itself was also found to have a significant influence on behavioral intentions, particularly the intentions to return and to recommend the restaurant. The paper concludes with the practical implications of the research.
URI: http://hdl.handle.net/10397/30427
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2012.02.004
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

13
Citations as of Feb 12, 2016

WEB OF SCIENCETM
Citations

28
Last Week
0
Last month
1
Citations as of Aug 4, 2017

Page view(s)

51
Last Week
4
Last month
Checked on Aug 21, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.