Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/30266
Title: A contrast analysis of online hotel web service purchasers and browsers
Authors: Rong, J
Li, G
Law, R 
Keywords: Market segmentation
Contrast analysis
Hotel website
Hong Kong
Issue Date: 2009
Publisher: Pergamon Press
Source: International journal of hospitality management, 2009, v. 28, no. 3, p. 466-478 How to cite?
Journal: International journal of hospitality management 
Abstract: Ever since the introduction of Internet technology to general business, websites have played an important role in the business and promotional efforts of hotels. However, the existing tourism and hospitality literature contains only a limited number of articles that examine the perceived importance of the different attributes of a hotel website. This paper reports a study that analyzed the different perceptions of specific hotel website attributes between online purchasers and browsers and between Western and Asian users. The empirical findings reveal a set of attributes that are the most important in developing effective hotel websites. The findings also indicate the necessity of designing English- and Chinese-language hotel websites differently. based on the significant differences in the responses obtained from these two groups of online users.
URI: http://hdl.handle.net/10397/30266
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2009.02.002
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