Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/30167
Title: Utilization of new technologies : organizational adaptation to business environments
Authors: Kim, N 
Pae, JH
Keywords: Environmental turbulence
Organizational adaptation
Support from supplier
Utilization of technology
Issue Date: 2007
Publisher: Springer
Source: Journal of the Academy of Marketing Science, 2007, v. 35, no. 2, p. 259-269 How to cite?
Journal: Journal of the Academy of Marketing Science 
Abstract: The practice of introducing new technologies into the corporate environment has become a well-accepted principle for sustaining or advancing competitive advantages. The current study focuses on the environmental and managerial factors associated with the successful utilization of new technologies. To this end, the suggested framework examines the efforts put forth by the two parties involved (the firm buying and the firm supplying the new technology). We use 112 matched data collected from the suppliers and buyers of the customer relationship management (CRM) system in business-to-business markets. We find that the perceived turbulence of business environments stimulates adaptive efforts from both the supplying and buying firms, which may lead to a high level of utilization of new technologies for the buying firm.
URI: http://hdl.handle.net/10397/30167
ISSN: 0092-0703
EISSN: 1552-7824
DOI: 10.1007/s11747-007-0032-6
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