Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/30157
Title: The Perceived Destination Image of Hong Kong on Ctrip.com
Authors: Leung, D
Law, R 
Lee, HA
Keywords: Online reviews
Mainland China
Hong Kong
Destination image
Issue Date: 2011
Publisher: John Wiley & Sons
Source: International journal of tourism research, 2011, v. 13, no. 2, p. 124-140 How to cite?
Journal: International journal of tourism research 
Abstract: This study examines the perceived destination image of Hong Kong among visitors from mainland China, as revealed on the travel blog of Ctrip.com. Textual analysis and the overall evaluation scores of 2247 blog entries indicate that this image is positive in all aspects among these visitors. They are particularly impressed by the shopping experience, as both product quality and prices are considered competitive in Hong Kong. These visitors also evaluate overall food quality highly, although the high price of food and accommodation leads to the perception that Hong Kong is an expensive tourist destination. Managerial implications are discussed.
URI: http://hdl.handle.net/10397/30157
ISSN: 1099-2340
EISSN: 1522-1970
DOI: 10.1002/jtr.803
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