Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/30128
Title: Does psychic distance moderate the market size-entry sequence relationship?
Authors: Ellis, PD
Issue Date: 2008
Source: Journal of international business studies, 2008, v. 39, no. 3, p. 351-369
Abstract: An analysis of 924 foreign market entries made by a sample of Chinese exporters reveals that psychic distance moderates the relationship between foreign market size and entry sequence. In doing so, this study challenges the extant hypothesis that the establishment of foreign operations conforms to a simple pattern of increasing psychic distance to markets. The findings also reveal that psychic distance is asymmetrical in nature, and that assessments made by sellers and their buyers are inherently inequivalent.
Keywords: Foreign market entry
Internationalization
Psychic distance
Publisher: Palgrave Macmillan
Journal: Journal of international business studies 
ISSN: 0047-2506
EISSN: 1478-6990
DOI: 10.1057/palgrave.jibs.8400360
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