Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/30098
Title: Export intensity and marketing in transition economies : evidence from China
Authors: Ellis, PD
Davies, H
Wong, AHK
Keywords: China
Export intensity
International marketing
Transition economies
Issue Date: 2011
Publisher: Elsevier
Source: Industrial marketing management, 2011, v. 40, no. 4, p. 593-602 How to cite?
Journal: Industrial marketing management 
Abstract: Firms in transition economies face a common adaptation problem of having to compete within increasingly marketized environments. This creates a need for managers to learn skills associated with marketing, such as those pertaining to the development of new and better products. Although distance is usually a barrier to learning, we propose that in exchange situations involving transition economy firms, the benefits of long-distance trade may outweigh the costs of knowledge acquisition. We find support for this proposition in this study by establishing a link between the export intensity of Chinese exporters and their acquisition of marketing know-how. We also find evidence that the marketing knowledge of transition economy firms has a positive effect on overall performance.
URI: http://hdl.handle.net/10397/30098
ISSN: 0019-8501
EISSN: 1873-2062
DOI: 10.1016/j.indmarman.2010.10.003
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