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Title: Antecedents of green purchases : a survey in China
Authors: Chan, RYK 
Lau, LBY
Keywords: China
Consumer behaviour
Green issues
Issue Date: 2000
Source: Journal of consumer marketing, 2000, v. 17, no. 4, p. 338-357 How to cite?
Journal: Journal of Consumer Marketing 
Abstract: Examines the influence of cultural values, ecological affect and ecological knowledge on the green purchasing behavior of Chinese consumers. Using structural equation modeling to assess the significance that ecological affect and ecological knowledge have on green purchase intention and actual green purchase, the results demonstrate that a strong positive relationship exists. However, other important findings suggest that Chinese people's level of ecological knowledge is low and actual green purchase behavior minimal. Yet in contrast, Chinese consumers express a positive ecological affect and green purchase intention. In relation to the hypothesis that the Chinese strongly adhere to the cultural value of living in harmony with nature, the relevant descriptive statistic shows that today's Chinese only pay moderate allegiance to this "man-nature" orientation. Moreover, this cultural value is only found to exert significant bearing on ecological affect but not ecological knowledge.
ISSN: 0736-3761
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