Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/30007
Title: Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry
Authors: Heo, CY
Lee, S
Keywords: Fairness perceptions
Revenue management
Hotel pricing
Logit analysis
Issue Date: 2011
Publisher: Pergamon Press
Source: International journal of hospitality management, 2011, v. 30, no. 2, p. 243-251 How to cite?
Journal: International journal of hospitality management 
Abstract: Fairness perceptions play an important role in customers' behavior, and this study explores which consumer characteristics influence fairness perceptions of revenue management (RM) pricing in the hotel context. To examine such differentiating characteristics, the study conducts a logit analysis by comparing two groups: one group of customers who consider hotels' RM practices to be fair and the other group considers the practices to be unfair. The findings provide an opportunity for hotel managers to identify customers' particular characteristics that affect customer's perceptions of the fairness of hotels' RM pricing practices.
URI: http://hdl.handle.net/10397/30007
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2010.07.002
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