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Title: Effects of hotel employees' uniform on customers' perceptions of employee performance and company image
Authors: Tu, YT
Yeh, R
Gustin, L
Tsai, H 
Hu, SM
Keywords: Hotel image
Employee uniform
Customers’ perceptions
Issue Date: 2011
Source: Journal of travel & tourism research, 2011, v. 11, no. 1, p. 106-116 How to cite?
Journal: Journal of travel & tourism research 
Abstract: The hotel uniform influences a customers’ perception of a hospitality operation. Hotel uniforms are a part of the organization’s image and an extension of hospitality service. The purpose of this study is to investigate how different styles of employee uniforms affect customers’ perceptions of a hotel’s image and employee performance. A significant relationship between styles of uniforms and customers’ perceptions of employee performance was found.
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