Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/30003
Title: Effects of hotel employees' uniform on customers' perceptions of employee performance and company image
Authors: Tu, YT
Yeh, R
Gustin, L
Tsai, H 
Hu, SM
Keywords: Hotel image
Employee uniform
Customers’ perceptions
Issue Date: 2011
Source: Journal of travel & tourism research, 2011, v. 11, no. 1, p. 106-116 How to cite?
Journal: Journal of travel & tourism research 
Abstract: The hotel uniform influences a customers’ perception of a hospitality operation. Hotel uniforms are a part of the organization’s image and an extension of hospitality service. The purpose of this study is to investigate how different styles of employee uniforms affect customers’ perceptions of a hotel’s image and employee performance. A significant relationship between styles of uniforms and customers’ perceptions of employee performance was found.
URI: http://hdl.handle.net/10397/30003
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

Page view(s)

27
Last Week
0
Last month
Checked on Mar 26, 2017

Google ScholarTM

Check



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.