Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/29841
Title: Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions
Authors: Han, H
Hsu, LTJ
Lee, JS 
Sheu, C
Keywords: Green hotel
Eco-friendly attitudes
Personal characteristics
Eco-friendly intentions
Issue Date: 2011
Publisher: Pergamon Press
Source: International journal of hospitality management, 2011, v. 30, no. 2, p. 345-355 How to cite?
Journal: International journal of hospitality management 
Abstract: This study attempted to answer the following research questions: (1) Do eco-friendly attitudes affect hotel customers' environmentally friendly intentions to visit a green hotel, to spread word-of-mouth about a green hotel, and to pay more for a green hotel?; (2) If so, which facet of attitudes has the greatest impact?; (3) How do their expressed intentions differ across gender, age, education, and household income?: (4) How do such expressed intentions differ based on the existence of previous experience staying at a green hotel? A total of 422 cases were used to answer the research questions. Findings indicate that customers' green attitudes are, in general, significantly associated with their expressed intentions to visit a green hotel, to spread word-of-mouth about a green hotel, and to pay more for it. Gender differences in such intentions were found, and the intentions were affected by their previous experiences with a green hotel. However, the eco-friendly intentions did not significantly differ across age, education, and household income.
URI: http://hdl.handle.net/10397/29841
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2010.07.008
Appears in Collections:Journal/Magazine Article

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