Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/29823
Title: Investigation of social media marketing : how does the hotel industry in Hong Kong perform in marketing on social media websites?
Authors: Chan, NL
Denizci Guillet, B 
Keywords: Social media marketing
Hotels
Hong Kong
Issue Date: 2011
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2011, v. 28, no. 4, p. 345-368 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: The purpose of this study is to investigate the extent to which social media marketing is being utilized in the Hong Kong hotel industry. Marketing performance of 67 hotels in Hong Kong on 23 social media sites was evaluated according to 18 criteria adapted from past studies. The results indicate that hotels generally have a poor performance in using social media to learn about customers. Major problems regarding the hotels' social media marketing efforts are identified. Implications behind these problems and recommendations for improvement are made accordingly.
URI: http://hdl.handle.net/10397/29823
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2011.571571
Appears in Collections:Journal/Magazine Article

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