Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/29817
Title: A theoretic framework of factors influencing fashion design in Hong Kong
Authors: Tam, AI
Au, JS 
Taylor, G
Keywords: Design theory
Hong Kong fashion
Quantitative research
Issue Date: 2008
Publisher: Routledge, Taylor & Francis Group
Source: Design journal, 2008, v. 11, no. 2, p. 183-202 How to cite?
Journal: Design journal 
Abstract: The fashion and textiles industry in Hong Kong is going through a rapid transformation period from production to design servicing. By investigating the design theory and design process of Hong Kong fashion designers, this study aimed to find out how they reacted to this phenomenon. A quantitative research method was adopted in this study. A questionnaire survey with factor analysis and the principal components method of SPSS was carried out to investigate the design theory of Hong Kong fashion designers. The results of this study indicated the definition of good fashion design in which 'design qualities', 'market value' and 'brand image' were the three most important attributes, dominating in the design theories of Hong Kong fashion designers when creating new fashion.
URI: http://hdl.handle.net/10397/29817
ISSN: 1460-6925
EISSN: 1756-3062
DOI: 10.2752/175630608X329244
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