Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/29009
Title: Understanding convention attendee behavior from the perspective of self-congruity : the case of academic association convention
Authors: Ryu, K
Lee, JS 
Keywords: Self-congruity
Convention attendee behavior
Convention quality
Multidimensional value
Behavioral intentions
Issue Date: 2013
Publisher: Pergamon Press
Source: International journal of hospitality management, 2013, v. 33, p. 29-40 How to cite?
Journal: International journal of hospitality management 
Abstract: Based on the concepts of convention quality, multidimensional value, and behavioral intentions, the current study examines how distinctively convention attendees evaluate a convention when they perceive different levels of self-congruity (SC), that is, low versus high SC. Cluster and discriminant analyses are employed. The findings show that low-tiered SC attendees evaluate a convention negatively, whereas high-tiered SC attendees evaluate it positively. Furthermore, differently tiered SC attendees can be best discriminated by social networking, social value, and revisit intention. Given the potential significance of SC in attendee-based convention evaluation, understanding the distinction between differently tiered SC attendees enables convention planners to gain insight into how to cultivate and sustain high SC, thus promoting positive attendee attitude and preference toward conventions.
URI: http://hdl.handle.net/10397/29009
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2013.01.003
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