Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/28958
Title: Profiling the users of travel websites for planning and online experience sharing
Authors: Ip, C
Lee, H
Law, R 
Keywords: Internet
Travel websites
Planning
Experience sharing
Hong Kong
Issue Date: 2012
Publisher: SAGE Publications
Source: Journal of hospitality and tourism research, 2012, v. 36, no. 3, p. 418-426 How to cite?
Journal: Journal of hospitality and tourism research 
Abstract: This article reports the findings of a study that examined Hong Kong online users who use travel websites for travel planning and online travel experience sharing. The empirical findings from a large-scale domestic survey conducted in 2010 reveal that 32.7% of the respondents had used at least one travel website for travel planning in the past 2 years. In addition, 24.5% of these respondents had shared their travel experience online. On the whole, the travel website users were young, highly educated, and had a high level of personal income. In general, the propensity to share travel experiences decreased with age. In contrast, education level up to college/university level positively influenced the respondents' willingness to share travel experiences, but the propensity decreased with higher levels of education. This study, although limited in scope, will be of interest to academic researchers and industry practitioners who are seeking to better understand the behavior of travelers using the Internet.
URI: http://hdl.handle.net/10397/28958
ISSN: 1096-3480
EISSN: 1557-7554
DOI: 10.1177/1096348010388663
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