Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/28601
Title: Determining optimal levels of engineering characteristics in quality function deployment under multi-segment market
Authors: Luo, XG
Kwong, CK 
Tang, JF
Keywords: Customer requirements
Engineering characteristics
Fuzzy optimization
New product design
Quality function deployment
Issue Date: 2010
Publisher: Pergamon Press
Source: Computers and industrial engineering, 2010, v. 59, no. 1, p. 126-135 How to cite?
Journal: Computers and industrial engineering 
Abstract: Customers often have various requirements and preferences on a product. A product market can be partitioned into several market segments, each of which contains a number of customers with homogeneous preferences. In this paper, a methodology which mainly involves a market survey, fuzzy clustering, quality function deployment (QFD) and fuzzy optimization, is proposed to achieve the optimal target settings of engineering characteristics (ECs) of a new product under a multi-segment market. An integrated optimization model for partitioned market segments based on QFD technology is established to maximize the overall customer satisfaction (OCS) for the market considering the weights of importance of different segments. The weights of importance of market segments and development costs in the model are expressed as triangular fuzzy numbers in order to describe the imprecision caused by human subjective judgement. The solving approach for the fuzzy optimization model is provided. Finally, a case study is provided for illustrating the proposed methodology.
URI: http://hdl.handle.net/10397/28601
ISSN: 0360-8352
EISSN: 1879-0550
DOI: 10.1016/j.cie.2010.03.009
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

11
Last Week
0
Last month
2
Citations as of Aug 14, 2017

WEB OF SCIENCETM
Citations

6
Last Week
0
Last month
0
Citations as of Jul 28, 2017

Page view(s)

30
Last Week
2
Last month
Checked on Aug 13, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.