Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/28462
Title: Projected images of major Chinese outbound destinations
Authors: Hsu, CHC 
Song, H
Keywords: Projected image
Outbound destinations
China
Travel magazines
Correspondence analysis
Issue Date: 2012
Publisher: Routledge, Taylor & Francis Group
Source: Asia Pacific journal of tourism research, 2012, v. 17, no. 5, p. 577-593 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: This study aimed to explore the projected images of major outbound destinations based on popular travel magazines in China. Travel articles on Hong Kong, Macau, Japan, South Korea, Vietnam and Taiwan from 2006 to 2008 were content analyzed. Japan was reported on most, and the projected images of the six destinations are dominated by leisure and recreation, and culture, history and art. Correspondence analysis was used to examine relationships between destinations and popular image attributes. The results showed that South Korea and Macau had distinct projected images, whereas Japan, Taiwan, Hong Kong and Vietnam shared many similar image attributes. Practical implications for destination marketing organizations are provided.
URI: http://hdl.handle.net/10397/28462
ISSN: 1094-1665
EISSN: 1741-6507
DOI: 10.1080/10941665.2011.630674
Appears in Collections:Journal/Magazine Article

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