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Title: CHAID-based segmentation : international visitors' trip characteristics and perceptions
Authors: Hsu, CHC 
Kang, SK
Keywords: CHAID segmentation likelihood of return trip/travel characteristics perception Hong Kong
Issue Date: 2007
Publisher: SAGE Publications
Source: Journal of travel research, 2007, v. 46, no. 2, p. 207-216 How to cite?
Journal: Journal of travel research 
Abstract: This study segments inbound travelers to Hong Kong with a CH i-square A utomatic I dentification D etector (CHAID) technique. Seven predictors are used to derive market segments based on their likelihood of revisiting Hong Kong. The CHAID analysis produces six segments based on respondents' travel purpose, age, income, and repeat visit status. Each segment is described according to trip characteristics, including length of stay, travel party size, total expenditure, frequency of visits, mode of travel, and post-trip perceptions. Suggestions are made based on findings from the study, and marketing implications for resultant segments are discussed.
ISSN: 0047-2875
EISSN: 1552-6763
DOI: 10.1177/0047287507299571
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