Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/27922
Title: Tourism sense-making : the role of the senses and travel journalism
Authors: Pan, S 
Ryan, C
Keywords: Sensory experiences
Tourist experience
Travelogues
Correspondence analysis
Issue Date: 2009
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2009, v. 26, no. 7, p. 625-639 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: The tourist experience is corporeal and multisensory. Tourism organizations, therefore, need to pay attention to the sensual content of promotional messages conveyed to potential tourists to provide incentives for seeking enriched experiences of place. Together with other image formation agents, travelogues (travel articles published in newspapers and magazines) offer information on and prompt imagination about destinations that help frame visitors' expectations and influence their subsequent travel decisions and behaviors. This article content-analyzed 199 travelogues about New Zealand to identify relationships between regions and perceptions based on sensory allusions. It was found that the reporting of New Zealand as a whole by visiting journalists tended to utilize an appeal to all senses, but this was not true of individual destinations. It is suggested that urban destinations such as Auckland and Wellington possess potential for a wider sense appeal than is currently used through products based on urban adventure tourism and culinary tourism. An "ideal" itinerary is proposed that would permit journalists to capture a sensory experience of New Zealand.
URI: http://hdl.handle.net/10397/27922
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548400903276897
Appears in Collections:Journal/Magazine Article

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