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Title: Casual wear product attributes : a Chinese consumers' perspective
Authors: Zhang, Z
Li, Y 
Gong, C
Wu, H
Keywords: China
Product attributes
Issue Date: 2002
Publisher: Emerald Group Publishing Limited
Source: Journal of fashion marketing and management, 2002, v. 6, no. 1, p. 53-62 How to cite?
Journal: Journal of fashion marketing and management 
Abstract: In this paper, the importance of product attributes of casual wear for Chinese consumers was investigated. Data were gathered from a questionnaire survey conducted in six cities of China. A total of 15 attributes were identified, and it was found that fit, comfort, style, color and workmanship were the most important attributes for Chinese consumers. It was also found that geographic and demographic factors had impacts on the importance of these attributes. These 15 attributes could be grouped into four factors, which may indicate a simplified process in information processing on the attributes by Chinese consumers. Marketing implication of the results was also discussed.
ISSN: 1361-2026
DOI: 10.1108/13612020210422464
Appears in Collections:Journal/Magazine Article

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