Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/27817
Title: Knowledge dissemination in tourism education : a case of tourism marketing
Authors: Hung, K 
Li, X
Pan, B
Petrick, JF
Keywords: Knowledge dissemination
Tourism education
Tourism marketing
Course syllabus
SMCR model
Issue Date: 2010
Publisher: Routledge Journals, Taylor & Francis Ltd
Source: Journal of travel & tourism marketing, 2010, v. 27, no. 5, p. 519-532 How to cite?
Journal: Journal of Travel & Tourism Marketing 
Abstract: Knowledge dissemination among tourism stakeholders is vital to the overall development of tourism. Yet, this topic has been underinvestigated in past tourism literature. Taking the courses on tourism marketing as an example, this study examined what and how knowledge is being disseminated in the classroom. Based on the Sender-Message-Channel-Receiver (SMCR) model (Shannon, 1948), the current study analyzed 43 tourism marketing syllabi to identify the senders and receivers of knowledge, knowledge being conveyed in the classroom, channels of communication between educators and students, and feedback of communication received from students. It is suggested that the study may help tourism scholars gain state-of-the-art knowledge of the content and formats of tourism marketing courses and facilitate knowledge dissemination in the tourism domain.
URI: http://hdl.handle.net/10397/27817
ISSN: 1054-8408
DOI: 10.1080/10548408.2010.499063
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