Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/27799
Title: Long-haul and short-haul outbound all-inclusive package tours
Authors: Lo, A 
Lam, T
Keywords: Hong Kong
Long-haul
Package tours
Short-haul
Travel agencies
Issue Date: 2004
Publisher: Routledge, Taylor & Francis Group
Source: Asia Pacific journal of tourism research, 2004, v. 9, no. 2, p. 161-176 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: Most long-haul and short-haul outbound travelers in Hong Kong purchase all-inclusive package tours through travel agencies. Thus, it is important for travel agencies to understand the criteria used by travelers to select package tours. This study aims to identify these criteria, and to investigate the differences between these two groups of travelers. The sample size was 200. The results show that personal safety and the guarantee of a promised departure date were the most important selection criteria for the travelers. Prospective long-haul travelers were more concerned with product features and the quality of counseling, and were less sensitive to price than were short-haul travelers.
URI: http://hdl.handle.net/10397/27799
ISSN: 1094-1665
EISSN: 1741-6507
DOI: 10.1080/1094166042000233694
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