Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/27610
Title: Analysis of cross-cultural color emotion
Authors: Gao, XP
Xin, JH 
Sato, T
Hansuebsai, A
Scalzo, M
Kajiwara, K
Guan, SS
Valldeperas, J
Lis, MJ
Billger, M
Issue Date: 2007
Source: Color research & applications, 2007, v. 32, no. 3, p. 223-229
Abstract: This study investigates the relationship between color perceptual attributes and color emotions, as well as the influence of different cultural backgrounds. Totally 214 color samples were evaluated on 12 emotion variables by subjects from seven different region groups in the psychophysical experiment. By factor analysis, it was found that three factors were sufficient to represent 80 "region-emotion" variables. For each variable, there is no distinct difference among different region groups. The 12 emotion variables could be divided into four categories, namely, activity index, potency index, definition index, and temperature index. Factor scores were further calculated to study the determinants on each factor. The analysis showed that the three factors were mainly related to chroma, lightness, and hue, respectively. It was concluded that chroma and lightness were the most important factors on color emotion, whereas the influences of hue and cultural background were very limited.
Keywords: Color emotion
Color perception
Cross-culture
Psychology
Publisher: John Wiley & Sons
Journal: Color research & applications 
ISSN: 0361-2317
DOI: 10.1002/col.20321
Appears in Collections:Journal/Magazine Article

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