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Title: Modeling the market penetration of personal public transport information system in Hong Kong
Authors: Tam, ML
Lam, WHK 
Keywords: Market Penetration
Multi-Modal Transit Network
Public Transport Information System
Issue Date: 2005
Publisher: Taylor & Francis
Source: Journal of intelligent transportation systems : technology, planning, and operations, 2005, v. 9, no. 2, p. 81-89 How to cite?
Journal: Journal of intelligent transportation systems : technology, planning, and operations 
Abstract: In Hong Kong, with a multi-modal transport network, about one-fifth of the general public require to make transfer during their daily travel. In order to help passengers making decisions on travel choices, the personal Public Transport Information System (PTIS) has recently been introduced in Hong Kong. This article investigates the market penetration, or the potential demand, of the proposed personal PTIS in Hong Kong. A binary logit model was calibrated to investigate how passenger demographics and trip characteristics would affect the market penetration of the personal PTIS. In the interview survey, stated preference questions were asked for obtaining a respondent's desirability of the personal PTIS. The model results suggested that a market does exist for the personal PTIS in Hong Kong with its multi-modal transit network. Number of transfers required for completing a journey, departure time, travel time, income, and mobile telephone ownership all has significant relationships with the demand of the personal PTIS. Service charge and length of delay in receiving information also highly affect the market penetration of the personal PTIS.
ISSN: 1547-2450
EISSN: 1547-2442
DOI: 10.1080/15472450590934633
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