Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/27451
Title: A comparative study of international cultural tourists
Authors: McKercher, B 
Issue Date: 2004
Source: Journal of hospitality and tourism management, 2004, v. 11, no. 2, p. 95-107 How to cite?
Journal: Journal of hospitality and tourism management 
Abstract: This paper analyses a subset of 1204 international tourists from five jurisdictions who were surveyed as part of the ATLAS Cultural Tourism Project. The study seeks to compare and contrast the trip and demographic profile of visitors, motivations and actions. The study results challenge some of the assumptions of the cultural tourism market. For the most part, cultural tourists are no different than other tourists. Importantly, cultural tourism appears to be a secondary trip purpose and specific attractions play no significant role in the decision to visit destinations. Differences were noted in motivations, with some jurisdictions attracting people who wish to have a cultural experience to learn, while others attract tourists to cultural attractions primarily for fun or leisure reasons.
URI: http://hdl.handle.net/10397/27451
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